Effective Date: August 20, 2026
Last Updated: August 20, 2026
Red River Steakhouse respects your privacy.
This Privacy Policy explains how WGF Enterprises Inc. and applicable affiliated entities doing business as Red River Steakhouse (“Red River Steakhouse,” “Red River,” “we,” “us,” or “our”) collect, use, disclose, and protect personal information when you:
- visit redriversteakhouse.net, redriversteakhouse.com, or another website that links to this Privacy Policy;
- place an online, takeout, delivery, or catering order;
- make a catering inquiry or book an event;
- participate in our Birthday Club, loyalty programs, contests, or promotions;
- subscribe to email or SMS communications;
- contact us;
- interact with us on social media; or
- otherwise use our products and services.
Collectively, these activities are referred to as the “Services.”
This Privacy Policy does not apply to the independent privacy practices of third-party websites or services that do not operate on our behalf.
1. Personal Information We Collect
The information we collect depends on how you interact with us.
A. Contact and Identification Information
We may collect:
- name;
- mailing address;
- billing address;
- delivery address;
- email address;
- telephone or mobile number; and
- other contact information you choose to provide.
B. Order and Transaction Information
When you place an order or purchase services, we may collect:
- items ordered;
- restaurant location;
- pickup or delivery information;
- order date and time;
- purchase amount;
- discounts or promotions used;
- payment status;
- transaction identifiers; and
- billing information.
Payment-card information may be collected directly by our payment processor rather than stored by Red River Steakhouse.
C. Catering and Event Information
When you request or purchase catering services, we may collect:
- customer or organization name;
- event date and time;
- event location;
- estimated and final guest counts;
- menu selections;
- dietary or allergen information provided for the event;
- delivery and access instructions;
- service requirements;
- venue information;
- billing information; and
- communications relating to the event.
Please avoid providing medical or other sensitive information that is not necessary for us to accommodate the event.
D. Loyalty, Birthday Club, and Promotional Information
If you participate in a Birthday Club, loyalty program, contest, giveaway, or other promotion, we may collect information such as:
- name;
- email address;
- telephone number;
- birthday or birthday month;
- participation history;
- reward activity; and
- promotional preferences.
E. Communications
We may collect information you provide when you:
- send an email;
- submit a website form;
- contact customer service;
- submit feedback;
- communicate about an order or catering event; or
- interact with us through social media.
F. Device and Usage Information
When you use our website, we and our service providers may automatically collect information such as:
- IP address;
- browser type;
- operating system;
- device type;
- referring page;
- pages viewed;
- links clicked;
- date and time of visits;
- approximate geographic area derived from IP address;
- cookie or advertising identifiers; and
- other information about interactions with our website.
We may collect this information through cookies, pixels, tags, software development tools, and similar technologies.
2. How We Collect Information
We may collect personal information:
Directly From You
For example, when you order food, request catering, join the Birthday Club, sign up for marketing, or contact us.
Automatically
For example, through cookies and similar technologies when you visit our website.
From Service Providers and Business Partners
These may include:
- website and technology providers, including Platr where used;
- payment processors;
- online-ordering providers;
- delivery services;
- analytics providers;
- advertising and marketing providers;
- email and SMS providers;
- loyalty-program providers;
- social-media platforms; and
- other vendors that assist with our operations.
From Public or Social-Media Sources
We may receive information you choose to make publicly available or provide when interacting with our social-media pages.
3. How We Use Personal Information
We may use personal information to:
Provide Products and Services
- process restaurant orders;
- process payments;
- arrange pickup or delivery;
- prepare and provide catering services;
- communicate about orders and events;
- maintain customer accounts where offered; and
- provide requested customer service.
Operate Loyalty and Promotional Programs
- administer Birthday Club benefits;
- manage rewards;
- administer contests or giveaways;
- verify eligibility; and
- prevent promotional abuse or fraud.
Communicate With You
- answer questions;
- respond to requests;
- provide order or catering updates;
- send administrative notices; and
- send marketing communications when permitted.
Improve Our Business
- understand how customers use our website;
- improve menus, services, and customer experiences;
- conduct analytics;
- evaluate marketing effectiveness; and
- troubleshoot website or technology issues.
Protect Our Business and Customers
- detect and prevent fraud;
- secure our website and systems;
- investigate misuse;
- protect our rights and property; and
- enforce applicable terms and policies.
Comply With Legal Obligations
- maintain business and transaction records;
- respond to lawful government or legal requests;
- comply with tax, accounting, food-safety, and other requirements; and
- establish, exercise, or defend legal claims.
4. Cookies and Similar Technologies
We and our service providers may use cookies, pixels, tags, and similar technologies to:
- operate the website;
- remember preferences;
- maintain functionality;
- understand website traffic;
- measure advertising or promotional performance;
- detect security issues; and
- personalize content or advertising where permitted.
Some cookies are necessary for website functionality. Others may support analytics or advertising.
You can control certain cookies through your browser settings and, where provided, through cookie or privacy-preference controls on our website.
Blocking cookies may cause some website features to function incorrectly.
5. Targeted Advertising and Sale of Personal Data
Red River Steakhouse does not sell personal information for cash.
However, we may permit analytics, advertising, or marketing providers to receive online identifiers, device information, or website activity through cookies or similar technologies.
Depending on the law of your state, these activities may be legally considered a “sale,” “sharing,” or processing for “targeted advertising,” even though we do not receive money in exchange for your personal information.
NOTICE REGARDING TARGETED ADVERTISING: We may process online activity, device identifiers, or similar information for targeted advertising where permitted by law.
Where applicable, you may opt out by:
- using any “Your Privacy Choices,” cookie-preferences, or similar control displayed on our website;
- using a qualifying browser or device opt-out preference signal where required by applicable law; or
- contacting us using the methods in the “Your Privacy Rights” section below.
We do not knowingly sell sensitive personal data or biometric data.
6. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients for legitimate business purposes.
Service Providers
Including companies that provide:
- website hosting;
- payment processing;
- online ordering;
- delivery;
- cloud storage;
- analytics;
- marketing;
- email;
- SMS;
- customer support;
- loyalty-program administration;
- fraud prevention; and
- other operational services.
These providers may process information on our behalf to perform contracted services.
Delivery and Fulfillment Providers
We may provide information needed to complete a delivery or other customer-requested service.
Advertising and Analytics Partners
Where used, we may disclose device, cookie, or website-activity information to analytics or advertising partners, subject to applicable privacy rights.
Affiliates
We may disclose information among companies affiliated with Red River Steakhouse as reasonably necessary to operate the business and provide Services.
Legal and Safety Disclosures
We may disclose information when reasonably necessary to:
- comply with applicable law;
- respond to subpoenas, warrants, court orders, or lawful government requests;
- protect the safety, rights, or property of Red River Steakhouse, customers, employees, or others;
- investigate fraud or unlawful activity; or
- enforce our contracts and policies.
Business Transactions
Information may be disclosed as part of a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar transaction, subject to applicable law.
With Your Direction or Consent
We may disclose information when you request, authorize, or consent to the disclosure.
7. Mobile and SMS Information
Red River Steakhouse does not sell mobile telephone numbers or text-messaging opt-in information.
Text-messaging originator opt-in data and consent will not be shared with third parties or affiliates for their own marketing or promotional purposes.
We may provide mobile information to service providers that assist us in operating and delivering our messaging program, subject to appropriate restrictions.
If you subscribe to promotional SMS messages:
- consent is not a condition of purchase;
- message frequency varies;
- message and data rates may apply;
- reply STOP to cancel; and
- reply HELP for help.
We may retain opt-in and opt-out records as reasonably necessary to demonstrate compliance and honor your communication preferences.
8. Email Marketing
We may send promotional email if permitted by law.
You may unsubscribe using the link provided in a promotional email.
Even after unsubscribing from marketing, we may continue to send non-promotional communications relating to an order, catering event, account, legal notice, or customer-service request.
9. Sensitive Personal Information
We do not intentionally request sensitive personal information that is unnecessary to provide our Services.
We do not intentionally collect biometric identifiers or precise geolocation information through our ordinary website and restaurant operations unless we provide appropriate notice and obtain consent when required.
Information concerning food allergies or dietary needs may sometimes reveal health-related information. When customers voluntarily provide such information for a restaurant or catering order, we use it for the purpose of attempting to accommodate the requested service and related safety or operational needs.
Please provide only information reasonably necessary for that purpose.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or as required for legitimate business or legal purposes.
Retention periods may depend on:
- the nature of the information;
- the length of our relationship with you;
- transaction, tax, accounting, or recordkeeping requirements;
- catering or contractual obligations;
- fraud-prevention and security needs;
- dispute-resolution needs;
- legal limitation periods; and
- your communication preferences.
For example, transaction and catering records may be retained as needed for tax, accounting, contractual, or legal requirements, while marketing information may generally be retained until you unsubscribe or the information is no longer needed.
We may retain limited suppression information after an opt-out so that we can continue honoring your request.
11. Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
No internet transmission or storage system can be guaranteed to be completely secure.
Please do not send highly sensitive or confidential information through unsecured channels unless necessary.
12. Your Privacy Rights
Depending on where you live and the law that applies to Red River Steakhouse, you may have rights relating to your personal information.
These rights may include the right to:
- confirm whether we process your personal data;
- access personal data we maintain about you;
- correct inaccurate personal data;
- request deletion of personal data;
- obtain certain personal data in a portable format;
- opt out of targeted advertising;
- opt out of the sale of personal data;
- opt out of certain qualifying profiling;
- withdraw consent where processing depends on consent; and
- appeal certain decisions regarding your privacy request.
We will not unlawfully discriminate against you because you exercise an applicable privacy right.
Certain information may be exempt from a request where permitted by law, such as information necessary to complete a transaction, comply with legal obligations, maintain security, prevent fraud, establish legal claims, or honor an opt-out request.
13. Texas Privacy Rights
To the extent the Texas Data Privacy and Security Act applies to our processing of your personal data, Texas consumers may have the right to:
- confirm whether we are processing their personal data and access that data;
- correct inaccuracies;
- delete qualifying personal data;
- obtain qualifying data in a portable and readily usable format;
- opt out of processing for targeted advertising;
- opt out of the sale of personal data;
- opt out of qualifying profiling; and
- appeal a decision concerning a privacy request.
A consumer does not need to create a new account solely to submit an applicable privacy request.
We may take commercially reasonable steps to verify your identity before completing certain requests.
Where required, we will respond without undue delay and ordinarily within 45 days of receiving an authenticated request. Where permitted by law, that period may be extended if reasonably necessary, and we will provide appropriate notice of the extension.
14. How to Submit a Privacy Request
You may submit an applicable privacy request using either of these methods:
Email: will@redriversteakhouse.com
Subject line: “Privacy Request”
or by mail:
Red River Steakhouse — Privacy Request
4332 SW 45th Ave
Amarillo, TX 79109
Please identify the right you are seeking to exercise and provide enough information for us to locate relevant records and reasonably verify your identity.
Do not send copies of highly sensitive identity documents unless we specifically request them and provide an appropriate method.
15. Authorized Agents and Opt-Out Preference Signals
Where applicable law permits, you may designate an authorized agent to submit certain requests on your behalf.
We may request information reasonably necessary to verify:
- your identity;
- the agent’s identity; and
- the agent’s authority to act for you.
Where applicable law requires us to recognize qualifying browser, device, or global opt-out preference signals, we will process those signals in accordance with applicable law when we are technically able to associate the signal with the relevant browser or device.
16. Appeals
If we deny a qualifying privacy request and applicable law gives you a right to appeal, you may submit an appeal by emailing:
will@redriversteakhouse.com
Use the subject line:
“Privacy Appeal”
Include enough information for us to identify the original request and the decision you are appealing.
We will review the appeal and respond within the period required by applicable law.
For Texas consumers, if an appeal is denied, we will provide information about how to submit a complaint to the Texas Attorney General as required by applicable law.
17. Children’s Privacy
Our website and online Services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without legally required consent.
If we learn that we collected personal information from a child in violation of applicable law, we will take reasonable steps to delete it.
Parents or legal guardians who believe a child has provided personal information to us may contact us using the information below.
18. Third-Party Websites
Our website may contain links to third-party websites, social-media platforms, ordering platforms, or other independent services.
Their privacy practices are governed by their own privacy policies.
We encourage you to review the privacy practices of third parties before providing information to them.
19. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in:
- our business;
- technology;
- vendors;
- data practices; or
- applicable law.
When we update the policy, we will revise the “Last Updated” date.
If required by law, we will provide additional notice or obtain consent before materially changing how we use previously collected information.
20. Contact Us
Questions about this Privacy Policy or our privacy practices may be directed to:
Red River Steakhouse
Attn: Privacy
4332 SW 45th Ave
Amarillo, TX 79109
Email: will@redriversteakhouse.com